This web site contains all the most up-to-date data, insights, and tendencies you'll need that can assist you know how persons in Hong Kong use digital units and companies in 2024.
Note: in the last yr, we’ve manufactured some critical modifications to how we calculate social media consumer quantities, plus the data sources that we use to tell these calculations have also designed important and broad-ranging revisions to their published figures all through that time period.
As we mentioned inside the Facebook segment higher than nevertheless, modifications in the audience arrive at figures printed in Meta’s advertisement organizing tools will not always correlate with In general alterations in its platforms’ Lively user bases.
On the other hand, Meta has designed critical alterations to how its promotion means report viewers access data around modern months – which includes making considerable revisions to its foundation viewers data for Fb – And so the figures revealed listed here may not be specifically equivalent with figures revealed within our past stories.
In addition, we’ve found some significantly bizarre developments during the data noted in X’s promotion applications in the last 12 months, so we’d recommend caution In terms of analysing these X figures.
Observe: Meta’s promoting methods only publish audience gender data for “feminine” and “male” end users.
For example, purchaser research results revealed by GWI frequently offer rather a distinct photograph of X use by gender when compared with X’s very own viewers data.
However, due to the fact LinkedIn’s ad audience figures are determined by complete registered users rather then monthly active end users, it’s unclear regardless of whether these tendencies may possibly mirror alterations in website Energetic LinkedIn use way too.
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However, it’s crucial to anxiety that these promoting achieve figures usually do not symbolize month to month active person figures, and there may be significant dissimilarities involving the dimensions of Snapchat’s ad audience and its complete Lively user foundation.
These headline stats offer an awesome overview of your “point out of digital” in Hong Kong, but in order to seem sensible of how digital traits and behaviours are evolving, we must dig deeper to the data.
The primary introduced figures are referred to as "progress estimates". The advance estimates consist of the actual progress of General GDP and its big expenditure parts. When additional data turn out to be readily available, the advance estimates might be revised.
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Even so, Observe that many people all over the world make full use of more than one cell connection – for example, they may have one particular relationship for personal use, and another a person for get the job done – so it’s commonplace for mobile link figures to considerably exceed figures for total population.